5 Insights From Google Analytics That Will Help Your Business

Google Analytics is a unique tool you can use to help improve your business. Once you have it set up, you can track a variety of factors on your company’s site to improve conversion and sales, change your SEO strategy, and see what parts of your site need improvement. Below, is a short guide on the five main insights you can get from Google Analytics to help improve your business.

 

  1. Where Your Visitors Come From

Understanding the origin of where your site visitors directly impact your business. Origin analytics from Google can also help you determine which keywords people are more commonly, so you can adjust your SEO strategy. Google Analytics can also tell you whether your site visitor came from a different website, web search, or referral link. Nevertheless, knowing your visitors’ places of origin can help you increase your foot traffic and improve your SEO tactics.

 

  1. What Kind of Engagement Your Visitors Are Doing

What kind of actions are your site visitors taking on your site? Google Analytics can help you decipher what areas of your site your visitors are spending more time and areas where there’s less foot traffic. Then, you can place call-to-action links at more popular areas of your site to help improve your conversion rate and create positive results for your business. For example, if you run an online store, have multiple buttons on your site to place an order can help increase your conversions and general sales.

 

  1. What Visitors Do on Your Website

Now that you understand where your site visitors are coming from, check to see what they do on your site. For example, see which pages they visit and how long they stay on each one. This can help you better strategize your SEO and improve on pages that aren’t being viewed as often. Fortunately, Google Analytics will offer you a clear history of what your visitors do on your website, so you can further improve your site and make it a better experience for your site visitors.

 

  1. What Page Your Visitors Leave Off On

The page that your site visitors land on last before leaving your site is called the exit page. We suggest you write down the most common exit pages so you can improve their content and further improve your SEO strategy. Generally speaking, exit pages are proven points on your site where your visitors are losing interest, which is why it’s important to improve the page as quickly as possible. You could have poor copy, grammatical mistakes, or overloading visuals that are displeasing your site visitors that you can improve on.

 

  1. What Your Conversion Rate Is

One of the most important metrics on Google Analytics to keep your eye on is your conversion rate. This number tells you how many site visitors are turning into customers, whether it be adding items to their shopping carts or completing a sale. By regularly checking on your conversion rate, you can make improvements to your site to further improve your rate and increase sales.

There are plenty of advantages you can take advantage of when you use Google Analytics on your company’s site. Hopefully, with the help of this guide, you can better understand how the insights of Google Analytics or other low code platform can improve your business and help you outperform your competitors. Even if your conversion rate is steadily increasing, there are always things to improve on, whether it be better copy, new call to action buttons, an updated contact page, or improved media on your website’s pages.

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