ADVANTAGES OF SELF-PUBLISHING

Advantages of Self-Publishing

By Lisa Shultz 

For the unknown author, the advantages of self-publishing are significant in time and money savings. The barriers of publishing are diminished with the ease of the self-publishing option.

In today’s world, we often look for direction, guidance, and inspiration for our businesses and personal lives. As each of us accumulate knowledge and expertise, we often want to share this information with the public in the form of a book.

In the past, publishing a book was a long, expensive, frustrating, and often disappointing process. Traditional publishing was previously the only option, but now the advantages of self-publishing are mounting.

self-publishing-bannerOne of the most important advantages of self-publishing is that the author maintains their Intellectual Property rights. Losing those rights in the traditional publishing route can feel like a loss of control that many people today are not willing to do.

Self-publishing also has the advantage of a speedy time to market as you can usually have a book available in self-publishing in 3-6 months versus one or two years or more with traditional publishing.

Royalty percentage is actually higher with self-publishing than with traditional publishing, which is another significant advantage for the self-publisher. If you use Amazon for distribution, your percentage might be small, but when you sell your books yourself on your own website, at your office or at events, you keep 100% of the sales. Traditional publishing averages 4%-15%.

With the growing popularity of print on demand services, you do not need to purchase hundreds or thousands of your books to store in your garage or basement. Most print on demand services allow you to order one book at a time or ten or whatever quantity you need. This ability can be very useful to the self-publisher who might find an error that needs to be corrected on their first print run. If you have a hundred or a thousand books with mistakes, it can be a burden to get rid of them.

If you self-publish, it is wise to order a few proof copies for others to read prior to a larger order. Even after that initial review, you may still want to keep your personal inventory light until you are confident that major issues have been remedied.

As much as we proof and edit, there will still be a mistake or two that slipped through the cracks. If errors are found, they are easily corrected for the self-publisher, which gives the author peace of mind.

In conclusion, for the person who wants to get their message to the marketplace quickly and with full control, self-publishing can be a direction that will satisfy your immediate needs and can still lead to traditional publishing in the future should you elect to pursue it.

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