Outbound marketing is a marketing form that involves general media advertisement and in-person contacts. Considering the venue, the strategy can be wide such as TV advertising, extremely personal as in a face-to-face…
Category: Online Marketing
Important Lessons Small Businesses Should Learn From Big Brands
Most small business owners dream of knocking off some big brands off their thrones and replacing them. But not many of them usually achieve this target or even emerge as a force…
Why Starting Companies Need to Invest in Digital Marketing
Why spend the scarce resources on digital marketing? This is a question that many startup founders often find themselves asking. Digital marketing is a useful resource especially for businesses such as startups…
Effective Customer Engagement Strategies for Every Business
Customers have many expectations including connecting and interacting with a business consistently and that they will experience quality customer service. Besides, customers are the lifeblood of every business; therefore, business owners should…
Modern Businesses Must Go Mobile – Or Go Extinct
Business owners and managers all over the world know that reaching their customers and keeping their attention is the key to long-term success. At the beginnings of the internet revolution, that meant…
Know Where Your Next Pivot Is
The initial vision of entrepreneurs is what starts businesses, both promising and otherwise. However, as time goes by and as reality starts to hit, these inspirations are abandoned for more reasonable and…
Five Threats to Protect Your Business From
Cash flow is a common culprit of business failure; it’s the boogeyman of the business world. But cash flow isn’t the only thing you should be worried about if you’re starting your…
How To Do The Correct Research for Your Business
In business today, you need to be able to research well in order to get ahead. With so much information available your competition will be looking at it. If you’re not, you…