Expanding a business, especially for a new business owner, can be daunting. But your business can start to suffer if you’re not willing to make the changes that it needs. Sometimes all it needs is a quick fix that will make the business run a little smoother or maybe it will need an entire remodel to run in the more modern world. Whatever your needs are, these 7 steps will help you to expand your business.
- Listen to What Your Customers Have to Say
Oftentimes a new business owner gets too comfortable with where their business is at and ignores the commonly said phrase, “The customer is always right.” Cliche as it is, it’s true. Have feedback cards out for the customers to fill out so you’ll have an idea of what you need to fix. Maybe businesses send out follow-up emails with a quick survey attached for the customers to provide tips on how you can improve your services. Take the feedback you get and actually apply it to your business. If your customers like what they see they’ll come back.
- Be More Progressive
A problem for older businesses is that they’re unwilling to move with the people. When everyone picks up smartphones, they’re still using the flip phones. When everyone else digitalizes their files and goes paperless, they’re still sifting through hundreds of file cabinets. To succeed, you need to stay with the rest of the herd or stay one step ahead. If you start to fall behind, you’ll see that your business will start to suffer. A good way to start is to make sure that you have enough of your material online. To make sure that it’s in the proper format, you may need an apps connector to ensure that you have everything you need. The most important thing is to stay up to date.
- Make a Website For Your Business
It’s vitally important to have your business online. Make a website, a Facebook, an Instagram, a Twitter, and the list could go on and on. If need help making your website page here is a link to 5 free website builders. You need to make sure that your company name is out there as much as possible. You need people to recognize your label and feel comfortable contacting you. Having a website allows people to have an easy way of contacting and following up with you. They can see who you are before they ever set foot in your business.
- Branch Out on Social Media
If you’re marketing to anyone between the years of 10 and 40 years old, it’s extremely important to have your company be active on social media. That is how younger people are marketed to. Rarely does a college student watch TV commercials with options like Hulu or Netflix, so instead, you need to do your marketing on the social platforms that your target groups are on.
- Listen More to Your Employees
A good employee listens to the boss of the company but a good boss listens to his or her employees. If you want to be successful with your business then you need to know what your employees need. They are the face of your company. They are who your customers are dealing directly with. They will see what needs to be changed before you do, so foster a relationship that they will feel comfortable giving your advice. If you don’t agree then you don’t have to follow it but keep an open mind to their opinions.
- Keep the Workplace Looking Clean and Professional
Whether your business is a walk-in business or not, you need to keep it looking clean and professional. This will keep your employees feeling more motivated if they work in a comfortable and professional environment. You will feel happier with your business and feel more capable of growing if it already looks great as a small company.
- Host a Community Event
To make sure your name is heard in the community, host an event. It could be a fundraiser for a local school or charity but make sure that it is held at your business. This allows more people to become familiar with your name and the place of business.
The most important thing is that you stay close enough to your comfort zone that you don’t over-do it but to push yourself enough that the business can still grow. Remember that this is your dream and that there are many resources available that will help you achieve your goals.
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