Sales Opportunities Are Alive and Well!

By Dave E Jenkins  

Believe it or not, many companies are still looking for sales professionals to promote their products and services. The sales professional is a liaison or a user-friendly interface to engage the client, determine their needs, facilitate the selection process, and close the sale. Every industry is in need of a sales force – healthcare, information technologies, manufacturing, consumer goods, hospitality, and service providers (cell phones, cable, & financial).

The sales professional plays an important role in the success of any company’s profitability. Sales associates are responsible for locating buyers, demonstrating the use of their products or services to the buyer, addressing the buyer’s questions and concerns, determining the product or service that best fits the buyer’s needs, and sometimes even technical support. A sale encompasses everything from sweaters and high tech software to medical equipment and financial services.

sales

The sales professional can be known by many names – account executive, account manager, business development, consultant, field representative, inside sales, outside sales, sales associate, sales consultant, sales executive, sales manager, and sales representative. In your job search, it is important to remember the many names and titles that describe a sales position.

In the world of sales, there are jobs for those with little or no experience to subject matter experts with many years of experience. Here are some essentials for successfully landing a position in sales:

1. Research – Do your research on the prospective company. A good sales professional will gather information about a company’s mission, the product & services provided, the company culture, and any public financial information. In addition read any published articles or press releases about the company, this information can often be found directly on the company’s website.

2. Self-Assessment – Know your strength and weaknesses. Compare the job position and company culture to your own strengths. It is important to focus on playing to your strengths. For example, “applicant must be a self starter and able to develop new business opportunities” translates to are you an entrepreneur and are you able to create business relationships resulting in sales.

3. Be Enthusiastic and Confident – Enthusiasm is contagious. Remember you are selling yourself and you must believe in the product which is you!

4. Be Prepared to Sell Your Accomplishments- Give specific examples. If you have no experience, be prepared with a situation in which you persuaded others to follow your idea or plan. It could be as simple as my daughter sold the most cookies because we offered a quart of milk for every five boxes sold. For those with more experience give specific quantifiable examples – I exceeded my sales quota by 20% last year or delivered 5 million dollars in new accounts and exceeded my goal by 10%.

5. Be Open to Opportunities – There are sales positions that may require no travel to 100% travel, extensive training programs, commission only, or require security & background checks. There is a right fit out there for you.

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