By Ian Hollander
Online marketing is a BOOMING business.
But NOT for the types of people that most people think of as “online marketers”
That dentist down the street from you?
He either needs help building his blog – or managing his social media strategy – or building a relationship marketing campaign in his community NOW… or he’s going to need it soon.
That interior decorator – that dry cleaner or that dietician you see on late night local TV?
They ALL need you – even if they don’t know it yet.
The MOST under served niche in the online marketing universe is not folks trying to learn how to improve their AdSense click through rate.
Or people trying to learn how to build a better Squidoo lens.
Or folks who need help selling ClickBank products.
Is there a market for that sort of stuff?
Of course there is.
It’s also happens to unfortunately be the seedy, shady and shallow underbelly of the “learn online marketing” universe that the gimmicks and gadgets and goofy looking guru’s call home.
But it’s NOT where you want to be. (even if that’s where you find yourself “learning” most of the time)
I truly believe that being a local business consultant, or building a business around marketing services that cater to REAL world professionals – with real businesses and existing budgets is the absolute EASIEST way to build a viable, valuable and enduring business you can count on for years to come… as well as the BEST way to parlay your passion for LEARNING into perpetual piles of profit of profit at the very same time.
Take what you LOVE… and what you learn, and experiment with the businesses (and budgets) of others who pay you to play.
That’s the SECRET:-)
And there are more clients out there – right now – who GENUINELY need you – than you can count.
Start in YOUR community.
And start with some of the ideas below.
– Create a hyper local authority site or professional niche directory ( – or a news/magazine/content that caters to your local community that can be used to demonstrate your expertise or enhance your influence)
It’s super duper easy to SELL services to professional people who see you as a thought leader or facilitator where you live… and if you build it, and the public like it – they WILL come)
– Be a crowd funding consultant. Crowdfunding is the new “black” for a whole new generation of fundraising professionals, buzz and brand builders, and all sorts of PASSION and purpose enlightened entrepreneurs who want to help people of purpose build awareness for their ideas) Here is a great way to launch a crowdfunding consulting business on a bootstrap budget… literally, you can build a self starter Kickstarter style campaigns for your clients campaigns for under $100.
– Amazon Book Promotion! Build buzz for authors. Target coaches, consultants, teachers, trainers, enlightened and entrepreneurs and the creative niches in your community.
There is a lot to be said (and HAS been said) that writing a book is the new business card for the next generation and you can help people modify their content into something powerful and persuasive on paper (and pixel) and build BUZZ for their brands!
– Become a product launch specialist if you are 30 or over… I challenge you to survey your friends and see how many of them have a product they’d LOVE to launch – a great idea they believe will change the world – a small knick nack – an app – a brick and mortar business… it matters NOT – I promise if you’ve got friends, you know people who have inspired ideas and who would love to quit their jobs and pursue them.
If you can inspire people, if you are just a wee bit persuasive and passionate and can communicate that well with words, you can position yourself as a product launch specialist in your local community. (and using simple viral tools and technology that most “non marketers” have never heard of, impress your clients like a boss to boot..;-)
– Publish PROFILES of passion professionals in your local community.
You can accentuate and exponentially IMPROVE this approach when you add in the authority site ownership idea above – e.g. – you create the site – add listings – and as a premium offer you create “interview” style professional features on people who pay premium prices for featured focus on your site.
You can turn these into GREAT looking PDFs and presentations that your clients can and will post on their own sites, social media profiles and other prominent places to show off the attention and affection they command in the community.
Again… works GREAT if you own a high profile authority site, directory or niche asset in the local community -EASY money in the bank!
– Build a relationship marketing consulting business (you can charge BIG money doing simply by setting up email marketing campaigns for local professionals – help them figure out the technology (easy!) – install the forms on their blogs, etc – and then write the follow up messages)
I know a girl who charges $2000 + per client to install, configure and automate newsletter messages for medical professionals… and it’s work that anyone reading this right now can learn to do in an afternoon.
– Be a content marketing coach or consultant (there are so many fun, inspiring, engaging and incredibly exciting ways to turn your passion and purpose for content – and community – and communication into a “rock star” business opportunity it’s silly simple – check out some of the great examples here how others are doing it)
And of course there are still the boring but evergreen high paying offers like SEO, graphic and web design, blog building, lead generation, article marketing, basic “writing” offers (which I don’t really advise as you can do SO much more my re-positioning yourself as a content marketing specialist instead) and tons and tons more.
The truth is, if you are struggling to build an online business, it’s infinitely easier to help other people who are struggling themselves and DON’T know what you know, rather than trying to reinvent the wheel yourself.
The reason so many online marketing “gurus” turn to teaching rather than selling real stuff themselves?
Pretty obvious, right? It’s easier!
And if you provide REAL services, that offer real value and help advance people in the direction of their own dreams, you can earn amazing money doing work you love… 100% risk free as well.
Not sure you have it in you?
By virtue of the fact that you are reading this right now… I can pretty much assure you that you have MORE marketing “mojo” than many of the most successful professional people in your community, right now – who have real budgets – and are spending money good money on “bad” marketing, right now as you read these words.
Want to learn how to take a nice slice of that pie? Stop “learning” and start DOING.
Just dive in and DO it.
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