By Sean Mize
Here are some of the best kept secrets in internet marketing that you can use to increase the number of your teleseminar sales:
1. Set your objectives. Too many times, marketers are promoting their products online without really knowing what they would like to achieve. As such, they are unable to make their marketing campaigns powerful and strategic. Before you even pick the marketing tools to use, it pays to know how many clients you would like attract so you’ll know early on how much time, effort, energy, and even money you need to invest on your advertising campaign.
2. Build relationship with your potential buyers. It’s true, it is very challenging to get people to do business with you if they do not know or like you. So, before you even pitch your teleseminars, consider building personal relationship with these people. Be a friend to them and help them out in resolving their pressing issues by sharing a slice of your expertise. Make them feel that you will always be there for them and that you are not just after their money.
3. Use article marketing. As you are selling information base products, there is no better way to get people to do business with you than using information base marketing solutions like article marketing. Write articles about your teleseminars and distribute them on directories. Make sure that they are very informative, well-written, benefit-driven, and that they will speak volumes about your expertise. Give your potential buyers great reading experience and they are most likely to click on your resource box to give your website a visit. This is a one step closer to convert them to buying customers.
4. Video marketing. If writing articles is not really your cup of tea, I recommend that you create an interesting video that can capture the attention of your potential buyers. For instance, if your teleseminars are about improving self-confidence, you can create a video showing how low self-esteem can affect the over all quality of life. Then, you can tell your viewers that if they don’t want these things to happen to them, they better act now by taking advantage of your teleseminars.
5. Go with ezine publishing. Sending your target market with valuable newsletters on a regular basis is like hitting two birds in one stone. This will help you build an ongoing communication with your prospects while you strengthen your expert status. As you know, these are the elements that can help you to easily convince people to do business with you.