The world of technology is a growing and ever-changing world that is fast paced. It can be hard to keep up with everything and you certainly can’t do everything yourself in a business. If you own a business, you understand the importance of having the right resources and tools for your team to use. This is especially important when you are collecting and analyzing data for your company. The results you find from data and research results are important for understanding your audience and how you can meet their needs. There are a variety of companies that will help you utilize and organize your data so you know what to analyze and how to interpret the results.


Here are five things to consider and also some companies to check out when focusing on your company’s data:


Know Your Needs

Every company is unique and different. Each company also has different needs for their research and data, so not every tool or resource is going to be helpful or useful for every company. You will want to know your company’s needs and what you want to accomplish as a company before choosing outside help or a platform to help your company.


If you want to reach out to your customers and potential customers, you may want to focus more on marketing than on analytics. If you don’t have any data or any solid way to keep your data organized, you will want a company that can help you get your company organized and running.



This is a customer relationship platform (CRP) that helps companies organize and manage their data while strengthening relationships with their clients. This system is extremely versatile and can help any kind of company, whether in the private sector or any nonprofit. Companies can keep track of specific projects and the progress that is being made. Nonprofits can keep track of donations and grants that they have applied for and won. Salesforce takes the data that is entered into the system and makes it easy to present and show in meetings.



If you aren’t using Google in some way in your company, you should start now. Google is a search engine that is used around the world and filters through the internets pages and websites. Keywords, Search Engine Optimization (SEO) and Google BigQuery are all things that people are using and implementing in their company research to get ranked higher on Google. There are companies and products that are a great side by side with Google BigQuery to get the best results for any company.


Small Businesses

Not every business has one hundred plus employees and some are just starting out with not that many employees. For any new company that is just starting out, data and research can be crucial to growth and survival. Some data research tools and resources won’t fit the a small company. Luckily there are still a lot of resources and tools that are made specifically for small companies and growing your business.


If you don’t have any idea where to start, or even what to use, there are companies that are dedicated to helping you implement best practices for data research. They will meet with you and take the time to understand how your company works and what you want to accomplish.

CBIG Consulting

This company is a company that is different than the ones that have been mentioned above. CBIG is a great place for small companies or any company that doesn’t know where to start when it comes to data research. Even if companies have a bunch of research and they may not know what to do with it and that is where CBIG comes in. They are a company that consults about data research and how to use it for your company. This company charges by the hour, so you will want to come prepared to get whatever you have in mind accomplished within a time frame that your company’s budget can afford.  

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