Journey through life is an art which only a few can paint. Don Hardy is one of them. A notable fine art painter, a writer, a publisher and a world renowned tattoo maker was approached by Christian Audigier in the year 2004 to launch a clothing line. Called the Ed Hardy Clothing line, the recipient of the Honorary Doctorate and the city’s Cultural Arts Commissioner, Don Hardy had it in him to produce a range of apparel which not only showcased his mastery in tattoo making but also displayed why he got chosen for a job which most failed to crack. The Ed Hardy Clothing Line, as the name suggests, is based on Hard’s art and has everything to offer from handbags, to shoes, to clothes for men and perfumes for women.
The colors used are rich and vibrant, the tees are a work of art, the swim wear is etched with a liberal dose of tattoo designs while the caps and sunglasses come equipped with a barrage of sketches which could give even the best designers in town a run for their money. In simple terms, Ed Hardy Clothing Line is a bold piece of art which stands apart from the rest of the crowd.
With twelve stores across the globe and two in India, Ed Hardy Clothing Line is creating quiet a stir in the apparel market. Though loaded with Hardy’s tattoo designs, the clothes refrain themselves from looking garish and walk the thin line between acceptability and rejection with the ease of a seasoned player. If things go well, this unique clothing line could leave a life long impact on people who are bored of the contemporary stuff and can well emerge as one of the leading players in this highly competitive market of dynamic apparels.
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