What Does Persuasion Have to Do With Your Brain?

“The exist tence of forgetting has never been proved: We only know that some things don’t come to mind when we want them.” ~ Friedrich Nietzsche

You know the feeling, it’s frustrating, it’s annoying, and maybe it’s a little embarrassing. It’s that feeling of having something at the tip of your tongue, something you once knew, but no longer do, something, maybe, as simple as the three branches of the United States government or an anniversary (that can put you in the doghouse) or the name of a business associate or client who you’ve been working with for a while (yikes!).

It happens to the best of us… our cognitive abilities seem to decline as the years march on. But is this something that is a given? Or can we lessen or prevent the ‘senior moments’ (even if we are not seniors) we experience as a result of us not using our brains and allowing them to be all that they can be?

Some people keep their brains agile with crossword puzzles or Sudoku (if they prefer going it alone) or games such as Scrabble if they like the more social aspect. These are all great activities to “aerobically exercise” the mind.

Studies have shown that older adults neither see, hear, taste, nor feel as accurately as younger people do and this is partially due to the fact that once people retire, they tend to do things that they are good at, things that don’t challenge them incredibly. So part of the key to keeping your brain agile is giving it new, different activities and problems to challenttge it.

There are also biochemical responses that are vital to stimulating the mind and inspiring people to keep learning. When we are young we have the freshness of everything, a novelty in the unexplored that keeps us engaged in the process of learning. The other thing we have going for us, which when you’re a kid is a huge motivator, is the concept of being rewarded for what we do.

This brings me to persuasion (what doesn’t bring me to persuasion?) and how, through studying persuasion, you are not only assisting yourself in your business and financial life, but you are boosting your brain power and your ability to recall.

In studying things like the 36 Chinese stratagems, or the 24 Doorways of the Magical Objection Mastery, we are flexing, swinging from the macro to micro. It can be thought of as looking at problems with a telescope, a broad overview, and then alternately taking a microscope and really hashing out the details.

What is this doing? And why is it so hard? It’s challenging us to use different parts of our brains. It’s getting us to view one issue or problem or objection, from a number of angles. And isn’t it great that this has the added bonus of keeping our minds agile and our memories accessible?

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