Starting a career in real estate is considered one of the most complex situations. This is because there is a lot of competition in the market that is largely controlled by large multinational companies that have financial muscles and necessary infrastructure to brush away small and upcoming realtors. However, the old brick and mortar real estate companies are being outdone by small and forthcoming real estate organizations that have opted to use digital methods as the default competition methods. Real estate beginners should consider digital real estate marketing tools to expand their business.


  1. Use Social Media Marketing

Starting a career in real estate means that you do not have loyal customers and you have not created a brand for yourself and your firm. You will need to market yourself and the services that you are offering in the social media platforms. Platforms such as Twitter, Instagram, and Facebook will give you a platform where you can post pictures of the properties you are selling and talk about yourself. This strategy is highly recommended because many people are using social media platforms on a daily basis for interactions and finding products and services to purchase.

Benefits of Social Media Marketing:

  • Using social platforms to market yourself is free unless you want your products and services to be featured.
  • Social media marketing will work for you on a 24-hour basis, unlike other marketing methods such as personal marketing that will only be there during the day.
  • You can reach many clients and a vast pool of interested customers, including those in different countries.


  1. Optimize Your Website

Being a newbie in the real estate industry, you will need to have a website that has the necessary information about your products and services. This is a platform where you will be showing the properties on offer in a detailed manner while at the same time including the prices and discounts of the products you are selling. Your website should contain only the essential and necessary information about your real estate business rather than other information that potential customers consider unnecessary. It should have a minimalist user interface.

However, your website will not work or yield the expected results if it is not optimized. Optimizing your website means employing various metrics to ensure that your site features high up the page on the google ranking. The higher you rank on the google ranking, the more traffic you are likely to get. Some of the best methods used in ranking your website include optimized content, simple to navigate website, and an attractive landing page. You should also ensure that your page is mobile optimized so that people can access you through smartphones.


  1. Email Marketing

This is a digital marketing method that involves sending your products and services to the potential customers and telling to consider purchasing such properties due to the benefits they yield. Through your website, you will be able to get emails from a large number of people that will be visiting your platform by urging them to sign for a newsletter. You can as well use other ethical methods to acquire emails for the people in your geographical locations.

The newsletter will contain new and upcoming properties that are of interest to the clients that trust your company. You can send a newsletter on a monthly basis so that your potential customers can be updated about the properties in their area. A critical aspect to put into consideration when sending newsletters is to segment your customers regarding location, taste, and preferences. This will help you to send accurate information that your customers can relate with rather than sending them properties that don’t meet their expectations or way above their needs.



Digital marketing is the only feasible method that new realtors should adopt. The benefit accrued from the digital tools is that they are cheap and readily available. The three digital tools highlighted above will be useful to a person who wants to start a career in real estate.

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