Running a small business can be hard. However, luckily it does not have to be. If you have the right tools you can avoid common pitfalls and put your company in a better position to succeed. So don’t miss out on opportunities or go around in circles. Leverage the tips below and take your business from where it is now to where you deserve to be.

Get a Hold On Your Finances

Accounting

Great accounting is the lifeblood of any business. Without knowing where your money is going and coming from, you can’t make smart decisions financially at a high level.

There are quick fixes such as finding a Quickbooks alternative and then there are longer term processes that involve developing a plan to visualize your accounting data and putting it into reports. Both of these strategies are powerful in helping you avoid tax issues, pay less in expenses, and deliver reports to management so they can get the bigger picture view.

Profit and Loss

Sometimes, finances get too complicated once you dive into the numbers. It can help to get a more simple view of where you stand. Try looking at just the two most important parts of your balance sheet: the profit and loss statements. They will tell a story all by themselves.

Sales

Your sales numbers are essential to continue growing. Make sure you have a strong grasp of where your targets are and where or not you are hitting them. This lets you manage your sales team better too.

Improve Your Marketing

Attention

The first step in improving your marketing is getting more attention on your brand. Without attention, you can’t do anything else in your funnel. Focus on headlines and images that are clickable and relevant to your audience. After all, you can have the best product in the world but you need the right amount of eyeballs to make the math work.

Interest

Make sure your marketing team is not relying on cheap tricks or gimmicks. It is okay to get creative, but keep your content focused on the customer. Their issues, fears, and desires will drive your business forward.

Desire

Your marketing team should be focusing on emotions and not logic. In a small company, the more you can generate positive emotions about your brand, the better you can compete with the larger companies out there.

Action

If you don’t get your customers to take action, then none of the other elements of your marketing will matter. You must always ask for action. This could be in the form of an email subscription, a purchase, or even just sharing your content.

Lead Your Team Better

Motivation

Motivation is one of the key tenets of great leadership and thus managing your team better. By getting them pumped up and inspired, you can bring the best performance out of them. Keep in mind this is not an overnight fix, but rather an ongoing process.

Lead by Doing First

The way to get the whole team on your side so you can manage them better is by going first. Don’t ask them to do anything you are not willing to do yourself. This builds trust and better teamwork.

Performance Based Compensation

Try compensating your team based on performance. This will put the best performers at the top and allow them to earn more. For instance, when it comes to your quarterly goals, have bonuses for design, marketing, and other areas of your company so everyone can participate.

The small business world is more competitive than ever. Don’t miss your chance to take a bigger piece of the market. Avoid common issues by managing your company even better than before. Use the advice above and running your business will be a joy instead of a hassle. That way, you can have fun and profit at the same time, no matter what industry you are in.

FREE eBook Gift for Signing Up
Get Your FREE eBook

Subscribe to Robert's mailing list and get a FREE eBook offer.