The world is getting smaller – at least seemingly so, now that we can connect with other countries with a simple click of the mouse. This globalization of our culture has created both challenges and opportunities for businesses. Tremendous opportunities come with access to potential customers around the world, and those who may have migrated to the United States from another country. Challenges come with learning how to effectively communicate with those who speak different languages.
Here are four ways in which a mastery of the Spanish language can boost your business:
Expansion overseas. If your company is already international or working on becoming so, having some employees who speak Spanish is critical. Spanish is one of the most widely spoken languages around the world, with 320 million Spanish-speaking people around the world.
Expansion locally and within the United States. There are over 46 million Hispanic people in the United States as of July 2009, according to the U.S. Census Bureau. The U.S. Census Bureau’s Census 2000 indicates there were nearly 342,000 Hispanics in Michigan alone in 2003, and that number continues to grow. If you’re looking to expand your customer base – and what business isn’t – reaching out to the Spanish-speaking population is a great start.
Professional edge. Have you ever traveled internationally with a business client who speaks another language fluently? Bilingual and multi-lingual people command respect, are well-rounded and are prepared to communicate with diverse people. It’s a competitive edge to have key employees who speak an important international language.
Partner with Hispanic businesses. Back in 2002, there were 1.6 million Hispanic-owned businesses in the United States, and that number is growing. Learning the Spanish language and culture will help forge partnerships with these businesses for future expansion and efficiencies.
In summary, it is not only business savvy to learn to communicate with the fastest growing minority within the United States, but also a personal challenge that can expand your mind and take your business and your life to a new level.
Spanish International, the premier business for Detroit Spanish tutoring, provides one-on-one and group sessions that teach professionals to speak and communicate in Spanish, as well as understand the cultural sensitivities when translating from English to Spanish.
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