Marketing is the lifeblood of any business. That’s why marketers pay so much attention to marketing trends and how they can employ them to capture more customers. In many cases, new technology drives new marketing trends. It can take a few quarters to implement and start reaping the benefits afforded by some of these new marketing strategies. Considering this fact, you still don’t want to miss the bandwagon on trends that will shift the marketing landscape benefitting visionaries who see the writing on the wall.
Below are some trends you need to consider working into your marketing plan.
1. Video Content and Live Streaming
Video content rules the day as one of the best ways to grab the attention of your prospective customers. What makes this type of content even better is that people are more likely to share videos. Savvy business marketers are tapping into the “Fear of Missing Out” emotional response to push video and their message. An excellent benefit enjoyed by companies that use video marketing is that instant feedback is provided as soon as the video is opened. Facebook, Instagram and LinkedIn are social media platforms worth checking out, since they are “setup” to promote videos.
2. Virtual Reality
Virtual reality is a tool that engages customers emotionally. VR technology significantly increases online shopping enthusiasm by allowing customers to “try a product out” virtually before they buy it. Businesses are currently in a unique position to leave lasting impressions with customers via the “real life” feel of this new advertising method and product demos. The possibilities are limitless, whether you are promoting the exhilaration of burst training or behind the wheel of a new car driving on the open road.
Botpress defines a chatbot “as another way of humans interacting with software.” If you’re online very much, you have probably seen them on different sites. They pop up on your screen to answer questions or to guide you. This trend will continue and grow as chatbots are used more often to handle customer service inquiries and taking orders.
4. Event Marketing
While event marketing is nothing new, experiential event marketing has changed the landscape. Concerts or music events are prime for this type of promotion driven by new technology that packs a “wow” factor and reaches a broader audience. Some predict a surge in music tour sponsorships.
5. Location Based Marketing
Bluetooth technology has made it possible to target your customer as they get close to a retail location where they could make a purchase. Imagine sending out last minute notifications to the customer’s smartphone to “stack the deck” in your company’s favor and remind them of all the reasons they should buy from you. If that saying is true about “timing being everything,” then location-based marketing is here to stay.
6. Marketing Automation
Based on the sheer demand for ongoing content and the need to manage it, the necessity for automation is clear. Any tracking or scheduling system that can help track or manage the flow of content is going to be an important tool to use. Additionally, any system that makes it easier to track and analyze results is going to be a “must-have” commodity.
7. A Shift Away from Evergreen Content
For years, marketers relied heavily on evergreen content as a cost affordable way to engage customers without breaking the bank. Since evergreen material does not expire quickly and is relevant for much longer than other options, it was considered the best way to go. Content shared in real time is the “new” choice for reaching a targeted audience “on the run.”
8. Customized Relationship Building Geared for the Long-Term
Big data is making it easier than ever to know your customer. Based on the amount of new information now available, companies are using it to personalize marketing efforts to build trust and establish the groundwork for longer relationships than has been the norm in the past.
9. Facebook Ups Their Game to Compete with Search Engine Giants
Facebook has led the way in building several levels of engagement with its customers, outside of the normal social media construct. Enabling users to participate in social discussions, follow groups and respond to payment messaging and call-to-action buttons opens the door to many marketing opportunities.
Marketing trends change quickly in response to technology and consumer tastes. That is why it is so important that companies stay on top of what is working and expected. In the blink of an eye, a company that sticks with the same old ideas about how to market to an ever-changing customer base can quickly find itself unable to compete.