By Ponting Smith
The big SEO buzz is dominated by two inherent practices. One is the organic SEO ramification, the other PPC or pay per click rendition. As an online business owner, our innate sensibilities demands #1 ranking of the website on all the major search engine biggies in the likes of Google Yahoo and Bing within no time at all.
‘No’ is never an answer and possibilities never seem to cease. To procure high search engine rankings with the blink of an eye, it is imperative to sensibly incorporate the PPC plan on to ones online marketing check list. The phrase “Free Lunch is a myth” is aptly justified by PPC implementation. For those new to SEO world, PPC may seem bewildering. The dynamics is simple, you want it? You pay for it, you get it. Under the Pay per click (PPC) campaign, advertisers pay money to the publishers to print their ads on strategic points on the search engine page. Therefore, each time a user enters a keyword, sponsored ads appear on top or right side of the page ensuing enough and more cue to the user to click on the link to visit the website. In such an arrangement, each time a new user clicks on the link a certain amount is deducted from the client’s PPC account.
One the other hand, organic SEO is a self-paced approach to naturally boost the ranking of the website through the optimization of the SEO process. Link building, keyword analysis, competition analysis, analytics, back linking, off page and on page optimization is what the organic SEO process evokes. Owing to the potency of the SEO process, it has acquired the top most position on the online marketing strategy list. The only flip side to this approach is the time factor involved in it. Procuring an impressive search engine ranking can take up to 6 months, which sometimes is nerve wrecking for online business owners.
A pertinent question arises – ‘Out of the two, which is the best optimization strategy?’ According to an independent industry analysis, nearly 90% of the clicks are generated through an organic SEO process, indicating its effectiveness.
Organic search engine results are more relevant and reliable. A cohesive team of writers and SEO experts perform the link building activity by using relevant and informative content. Another advantage of organic SEO process is its cost effectiveness. SEO as a process maybe time consuming, but it can certainly add value to a website’s ranking. In Pay per click campaign, cases of fraud click by competitors have been reported. Although Google takes enough and more precautions to prevent this from happening, there is a fair chance of such occurrences. On the other hand, SEO ensures genuine traffic on the website, which in turn helps to generate business volumes and profit. To enjoy the benefits of an organic SEO, it becomes imperative to hire SEO experts with skills and expertise at par with highly evolved marketing standards.
In order to procure greater ROI or return on investment, it is always recommended to tread the organic SEO path. Patience is a virtue, and to justify this phrase, hire an SEO expert and witness how it takes your online business to the next level.