By Paulette Ensign
Single copy booklet sales, whether in print or as a download, is where many people start their journey. Some stay stuck there for all kinds of reasons. It can be like thinking the world is flat when it is anything but flat. Or the great variety of possibilities can cripple any exploration, feeling like it’s too much to digest now or ever.
Rest assured that individual copy sales can definitely be a good place to start. It’s what happens next, like so many things in life. Do you stay there, keep that option in place while expanding to other ways to sell your content, or ultimately remove the single copy option partially or completely? What’s your strategy, or are you more reactive without any plan at all?
The only way to now get a single copy of the organizing tips booklet that started this whole thing in 1991 is as a download. Period. That’s it. It is no longer possible to buy a solo copy of the printed version and hasn’t been for awhile. The only way to get a printed copy is with a minimum order of 100 copies or as a sample when it is likely to lead to a much larger order of product or service.
This has been a process, an evolution over time. The first year the booklet was published, 50,000 copies were sold one at a time. You might think that would prompt continuing to sell individual printed copies. After all, how many people sell 50,000 copies of anything? What it did was provide an education that was priceless and encouraged testing to find the best results.
Here’s some of what was revealed:
- Selling individual print copies by mail is highly labor intense for not a huge amount of direct revenue
- Single copy sales uniquely open many doors to much bigger product and service opportunities
- People often self-select from among other products/services by buying a one copy first
- Similar testing can be done with individual copy download sales rather than printed copies
- Being strategic matters once you see your results
Do you need something to sell from the “back of the room” as a speaker, to expand your product and service price points, that serves as an embellished business card? A solo copy sale can accomplish that, in print or with a customized coupon for a one-time download.
Are you pondering when or if to write an entire book and have no other products to sell now, in person or from a website? A single copy booklet sale can be ideal for you to establish yourself and create interest in your expertise.
Solo copy sales often generate useful feedback to guide your product and service development. Some format or related topic you thought was vital may be of no interest to anyone, and something you never considered could be continuously requested, making it the next most logical step for you to create.