Will the niche you are finding work for you or against you? This is the most important question to ask yourself when looking for a niche. I know many of you who are just starting to do internet marketing are trying to find niches to work with and are confused and uncertain whether a niche can work for you or make money in that niche. Today I will share with you from my experience the easy and proper ways of finding a niche that works for you.
Identifying Your Niche
The first step is simply to identify a hungry market and in within the market, identify or expand to as many sub-niches within that market. Usually, this is a market that you have acquired some knowledge of, have some personal experience in it or perhaps it is your hobby or a special interest. To make it easier for you to understand, I will show you some examples.
Let’s say you want to work with this market: Dog Market
Why do you choose this market? You own a puppy or dog and you enjoy everything about dogs. Okay, fine.
So you would start by brainstorming and expanding your niche and see what other sub-niches or micro-niches are there:
* dog training: dog training with a leash
* dog sitting: dog sitting in an apartment
* dog grooming tips: dog grooming tips at home for goldies
* dog bathing: reviews of dog shampoos
* dog breeding farms: legal and illegal dog breeders in singapore
* dog breeds: maltese, mini-schnauzer, golden retriever, etc.
Another example: Travel & Vacation
Reason: You just enjoy travelling every now and then. Okay.
What comes to your mind?
* budget travel in europe
* cheap flights to bangkok
* travel adventures in kenya
* beautiful islands of the world
* backpacking in asia
* best beaches in thailand for honeymoon
* destination guides for getaway couples in australia
Please note: Dog market or dog training is not a niche at all. Travel or vacation is also not a niche either. A niche has to be a mile deep and an inch wide. Keep drilling down to very specific topics. Look for a micro-niche.
So use some creativity in order to identify as many possible micro-niches within that huge market. After getting some reasonable sub-niches you think you can work with, you want to spend much more time doing…
Research, Research, Research
This is what most people miss out and also where all the fun is. Start researching and learning about your market or micro-niches are about. Go to forums, hobby websites, competitors websites, magazines, social networking groups, special interest groups, wherever your niche is go there and find out more in detail about your niche. Listen to what your market is asking for and discussing about. This is how you are going to find out whether you can make this niche work for you.
Also find out what your competitors are doing. You would want to do some long tail keyword and trend research, understand the traffic volume, demand, market size and future growth. You may also want to check if there are any affiliate programs around, because you are looking for a niche that is also easy to monetize.
Now, ask yourself this question: How can I master and dominate this niche?
Watch out for your competitors. If this is a competitive market, you may need to work extra hard to beat your competitors and stand strong among them.
So, What will my strategy be to beat the competition or at least standout among the average competitors? Have that in mind.
Also ask yourself this: If I’m not an expert in this niche yet, do I have the passion, energy, determination, perseverance, resources and time to master this niche?
Imagine this situation, if your audience is smarter than you in this market, do you think you will be able to convince them to buy your idea?
Once you have answered those questions, you will understand why some people are making money from their chosen niche and some not. So often we hear, one’s passion on a subject can make a huge difference towards their success. For me, I always have an absolute belief that my passion will lead me towards my goals in life.
Finally, if you’re lucky, you may come across a niche where there are no competitors. Why are there none or very little competitors? It’s either the niche has very little potential or you found yourself a gold mine! I’m sure you’ll be able to figure that out.
So by now, depending on how confident you are on that niche after weighing every aspect of the niche, you are now able to decide whether that is a niche you want to go ahead with. Always go for a niche that works for you and not one that works against you. I hope you find this helpful in your internet marketing journey. Share with me your thoughts if any and whatever you’re doing in life, live your dreams!
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