By Jay Jacksson

You have thought for a while you should put your writing to the test. It is time to take courage, publish and find out what others think of your writing efforts.

The trouble is, the fears and lack of confidence will not go away. If only there were a ‘recipe’ to follow, you could break through the self-imposed barrier.


Well here is a short set of guidelines to help you move to the next level.

When it comes to creating articles, it can be daunting at first, but there are some things you can do straight away to make you feel more confident about what you write. One of these things is to read articles similar to what you want to produce.

You can not expect to be a good writer unless you are good reader, and can tell the difference between what is good writing and bad. If you would like to start composing articles, or are at the stage when you want to write better articles, the next thing you need to do is to get to grips with an accepted structure for a piece of writing.

You have to always start off with a solid, interesting headline. This is your ‘hook’, which will make people want to read your article in the first place.

Consider what it is that draws you in to want to read an article. Usually, it is because its title promises that if you read on, you will find something within which is informative, interesting or perhaps entertaining and funny.

You can probably find plenty of information online which teaches about creating cool and catchy headlines.

When you have decided on your punchy and enticing headline, the next job is to come up with the primary portion of the article. To create a worthwhile and effective article is to retain a reader’s interest from beginning to end.

One way you can do this is to show that reading the whole thing will afford some type of reward for your reader – an incentive of valuable information, so hold a fact or two back until your close. You really do not want to overwhelm your reader, so this main portion of the article should be divided into shortish paragraphs.


If you are composing articles to be used for online marketing, then your ending should maintain interest by being equally as strong as the start.

Your last paragraph should end with the call to action. This is what persuades your reader to follow your advice, whether it is to buy, or visit a site for more information perhaps.

You might be concerned about not creating your articles quickly enough, but to begin with, you just need to get used to getting it right.

Speed will come in time, and the best way to improve is to consistently write and write some more.

Follow these guidelines and your articles will begin to improve more rapidly than you can imagine.

Rather than always struggling away on your own, you could take advantage of some of the great advice and help which is freely available to make things simpler for you.

I hope that soon, like me, you will begin to get great pleasure out creating articles, which people will really want to read.

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