So you have a business:
Congratulations! You’ve created a fantastic product, you’ve organized a taskforce, and now you have a business! You’re proud of it, but no one else knows about it. How do you take a company from under a rock, and show the world it rocks?
Rocking your business personally
Marketing your business, especially when starting out, needs a personal touch. Potential customers need to see YOUR business and be able to recognize your vision. Putting your own face out there will help establish trust and open doors to long-term relationships. Word of mouth is a simple if limited marketing method. It is effective for reaching out to the inner sphere of colleagues, friends, family, and co-workers in a new business, and is more intimate than an online advertisement. If you need to contact an important client or potential sponsor, don’t just send the weekly newsletter – visit or call them personally so they will feel valued.
Another easy way to market your business personally is to carry business cards and hand them out to anyone you happen to meet outside. Also ask for testimonials from loyal customers – testimonials will go a long way to boost marketing on your website and will make new customers feel safe and encourage more to try your product or service.
Rocking your business publicly
Of course, you can only peddle to the neighborhood for so long. In order for a business to grow, you need more customers. And to reach a wider variety of people, you will need more than your own face walking from door to door. By this time hopefully you have a stable production base and some strong long-term customer relationships – now your goal is to spread out. Get your business everywhere you can – put an ad in the newspaper, enter community events like parades and competitions, sponsor a project or an awards ceremony and offer incentives like discounts or giveaways. Let people know you exist! But remember to do so in a way that makes them curious so they will research more.
Rocking your business virtually
Part of public marketing involves online advertisements. The Internet opens up a vast array of possibilities in terms of audience and customers, but it still takes work. Analyze your demographics; who visits your website? What do they look at most often? Create a PDF brochure for your company, take surveys, and if you have permission, send newsletters to customers’ emails to update them on new offers. Create online ads – use eye-catching colors and impactful words.
After a business has started, you will receive reviews from customers just like the fitness company Thrive and their thrive reviews and testimonials which are very important. Put as many as you can into your website and ask well-known individuals or companies for endorsements. The Internet is a big place; these marks of trust will make your company stand out. Be on top of all your company’s social media outlets to let the public know about new deals and products.
Get out there!
Now you are ready! Go let the world know that your company rocks! Marketing is a full-time job by itself but it’s not impossible. Just get out there and show your hard work! As your company grows you will need more staff to market, but it is also still a job you can do whenever you have a spare moment.