There are a lot of new features, different brand opportunities, and consumer preferences for social media marketers to strategize their marketing efforts and refine their plans. Online marketers can now use the latest social media technologies to get a leg up and capitalize on them. Here are the social media trends that will define how online marketers operate.

 

Live Streaming

Social media platforms such as Tumblr, YouTube, Facebook, and Snapchat are promoting the use of live streaming technology. Research has revealed that video live streaming market might be worth $70.5 billion by 2021. Also, more people will prefer to watch live videos than text-only posts in the future.

 

Videos

Recent research has revealed that videos will contribute to 90% of total global internet traffic by 2020. More online marketers will incorporate video marketing into their campaign because customers believe videos stick to their mind more than text-only posts. Most B2B organizations using a market research platform such as Google have reported a positive return on investment. A unique video that has impressive features can be a game changer in your marketing campaign. It is wise to create short, precise videos that don’t exceed seven seconds and make sure they’re mobile friendly. You could also use different content platforms to develop different videos.

 

Brand Participation

Over time, brands will get more involved in social media marketing platforms than ever. SnapChat, WeChat, Whatsapp, and QQ are the top social media messaging platforms. Experts expect more brands to invest more money and time in messaging platforms as they look for better ways to connect with consumers. Some brands will even use chatbots, voice assistance, and artificial intelligence technologies to personalize their shopping experience.

 

Augmented Reality

Over time, augmented reality has revolutionized how online marketers and shoppers engage each other. While augmented reality has been around for years, its impact is still being felt in online marketing. For example, fashion designers have created AR apps that let shoppers test hairstyles and makeups before they make their final purchase decision, and this has boosted sales. Social media marketers can use augmented reality technology to entice prospective audiences about their new products or services. You could also use AR apps to encourage social sharing and increase sales through impulse buying.

 

Generation Z

Generation Z comprises individuals born between 1995 and 2012 and are known as digital natives. YouTube, Twitter, Pinterest, Instagram, Facebook, and Snapchat are the most commonly used social media platforms by Generation Z. More online marketers are looking for ways to understand the needs of Generation Z and connect with their influencers.

 

Mobile-Ready Content

It has become crucial for online marketers to optimize their content to meet the needs of mobile users as the number of mobile users continues to rise. YouTube, Facebook, and Twitter are the most used social media platforms by mobile users. Online marketers can capitalize on mobile apps to engage their target audience. Online marketers should keep their headlines short and precise and utilize a content management system to make it easier for users with small screens to crop images.

 

Ephemeral Content

It refers to any visual content that viewers can access for a specified period. They are short posts and videos and are famous on platforms such as Snapchat and Instagram. Online marketers capitalize on ephemeral content by posting their milestones and behind the scene moments on social media platforms. Nonetheless, a marketer must ensure that the posts and videos are unique and engaging. You also need to stay authentic and personal and capitalize on this trend to teach your viewers, solve their problems, and entertain them.

 

Chatbots and Artificial Intelligence (AI)

Online marketers can use various social media platforms to engage their customers in real-time through technologies such as AI and chatbots. AI lets marketers compile essential data and identify issues plaguing a business. These trends offer an opportunity for every startup to grow and will shape the magical landscape of online marketing. Keep up with trends as the market becomes more competitive than ever to stay ahead of the curve.

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